Management & Leadership
I'm a non-conformist who believes creativity is the most transformative force available to humans. I have 15 years of experience developing global, regional, and local strategies in the USA, Europe, and LATAM. Until 2022, I served as a member of the executive board at LOLA MullenLowe and as its Head of Strategy. I then served as a VP and Group Strategy Director at MullenLowe LA and NYC. My latest job was as McCann Worldgroup's CSO in Spain, where I oversaw all strategy across McCann, MRM, and Futurebrand and managed a team of 24 strategists. As I prepare to launch my consultancy firm, I am available for freelance work across all time zones.
Management
I have 10+ years of management experience; I have a knack for reading people and bringing out the absolute best in them.
I do it by showing them to believe in themselves and by helping them find their essence. I allow people to take on responsibility and expect them to dream as big as I do. I always tolerate failure, but I do not tolerate playing it safe.
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Almost all my life is based on one premise: Surround yourself with people who are better than you. I apply this every day in my work life and my personal life.
Leadership
I am known to push boundaries in everything I do. Not for the sake of pushing, or for the sake of being a contrarian. But because I've had the privilege to learn from some of the most talented leaders in our industry.
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And the biggest lesson I learned from them is to never ever settle for good enough.
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You can always do better, and if you put the right people and the right belief system in place, it is an incredibly rewarding journey for everyone involved.