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Leap - UK
Project type
Brand Strategy & Creative Strategy
Date
2023
Agency
LOLA
The seafood market in the UK is incredibly immature, in terms of consumption rate and in terms of consumer knowledge.
In fact, most British people believe the fish they eat is caught right off the coast of England.
Nothing could be further from the truth.
80% of the fish consumed in the UK is farmed.
With this in mind, we set out to educate people at the same time we gave them a reason to choose Leap:
"The Best Fish Swim Free".
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