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IKEA - Global
Preject Type
Go-To-Market Strategy, Brand Strategy, Creative Strategy, CRM Strategy
Date
2025
Agency
McCann Worldgroup (McCann & MRM)
What's the best way to bring to life IKEA's purpose "to create a better everyday life for the many people"?
To launch a second-hand platform that prioritizes people's access to furniture over IKEA's core business.
That's how IKEA pre-owned came to life.
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